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USASBE 2020 Pre-Conference EMP Certification Workshop

Help Your Students Discover Their Entrepreneurial Mindset

The Entrepreneurial Mindset Profile® (EMP) offers students an exciting way to understand themselves better, to see things from different perspectives, and to make thoughtful choices about their academic and career plans.

Designed to benchmark and activate the entrepreneurial capacity of individuals and teams, the instrument provides scores on 14 scales which are compared to normative data from both entrepreneurs and corporate managers.

Give Your Students a Starting Point


Personality scales measure a student’s relatively enduring characteristics such as Independence, Risk Acceptance, and Action Orientation.


Scales that measure cognitive and behavioral skills such as Future Focus, Idea Generation, and Persistence are also included.


Accompanying each report is a thorough Development Guide which includes interpretive material for each scale, suggestions for development, and recommended resources.

Help Students Understand Strengths and Future Development Needs

The philosophy behind the instrument is that many of these critical skills can be developed over time.

Feedback gives students an initial “benchmark” upon which they can measure their entrepreneurial abilities.

The assessment also provides excellent resources for both leveraging their current entrepreneurial strengths and targeting areas for development.

Lecture Class - Entrepreneurial Mindset Profile

Get Certified in the EMP at USASBE!

Saturday, January 4, 2020
1 p.m. – 5 p.m. Central Time

USASBE Logo - Entrepreneurial Mindset Profile

Build the Curriculum Your Students Need

In addition, the assessment can help educators refine the content of their curricula.

Through Group Reports, educators are able to review composite data for a group of students and identify where the group is particularly strong (e.g., Need to Achieve and Idea Generation) and where they could use some development (e.g., Execution and Self-Confidence).

The EMP also can be used as a pre- and post-measure of the impact of entrepreneurship curricula.

Want to learn more about the EMP?

Download our EMP Developmental White Paper: Measuring the Entrepreneurial Mindset

The EMP authors outline the history and methodology used to build the EMP, discuss the value of each of the 14 scales, and explore how to leverage the EMP in various environments.

Learn the Benefits of Becoming an EMP-Certified Practitioner

For educators who wish to use the EMP with their own students, we offer an EMP certification to ensure that you have a clear and thorough understanding of the EMP’s development, interpretation, and application.  Qualify for discounted pricing and eligibility to use the EMP with groups.


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Rebecca White, Ph.D., James W. Walter Chair of Entrepreneurship, Professor and Director
Entrepreneurship Center, University of Tampa, Florida, USA

Rolling out the EMP at the University of Tampa has been an exciting way to get students focused on their entrepreneurial mindset and skills. We’ve been impressed by how much students are learning about themselves through the individual assessment, and we plan to use the composite EMP data to develop programmatic enhancements.

Julie Edge, Adjunct Professor
Olin Business School, Washington University-St. Louis, Missouri, USA

The Entrepreneurial Mindset Profile (EMP) provides a much needed tool for examining both the personality traits that wire an entrepreneur to thrive in an uncertain environment and the learnable skills that help them be more successful in that environment. It's a quick and insightful way to discover your "fit" in the entrepreneurial ecosystem.

Get Certified in the EMP at USASBE!

Register for the USASBE 2020 Pre-Conference Entrepreneurial Mindset Profile® (EMP) Certification Workshop

Saturday, January 4, 2020
1 p.m. – 5 p.m. Central Time

USASBE Logo - Entrepreneurial Mindset Profile

Contact Us

Contact us at [email protected] or 855-602-7765 to see how your students could benefit from implementing the EMP at your school.