Skip to main content

Why the EMP?

A cutting-edge assessment tool called the Entrepreneurial Mindset Profile® (EMP) is available online and helps corporate leaders, students, and entrepreneurs assess the degree to which they are utilizing an “entrepreneurial mindset,” that is, traits and skills unique to entrepreneurs.

Download the EMP Scales and Tips!

Learn the definitions, along with a development tip, from each of
the 14 EMP Scales.

Fill out my online form.

Give Leaders a Starting Point

The EMP’s feedback report compares an individual’s or group‘s scores to our exclusive normative data from entrepreneurs and corporate managers using 14 scales.

Personality Scales


The personality characteristics and motivations that have been found to distinguish entrepreneurs from non-entrepreneurs.

Future Focus

The ability to think beyond the immediate situation and plan for the future

Idea Generation

The ability to generate multiple and novel ideas, and to find multiple approaches for achieving goals


The ability to turn ideas into actionable plans; the ability to implement ideas well


A general belief in one’s ability to leverage skills and talents to achieve important goals


The ability to maintain a generally positive attitude about various aspects of one’s life and the world


The ability to bounce back quickly from disappointment, and to remain persistent in the face of setbacks

Interpersonal Sensitivity

A high level of sensitivity to and concern for the well-being of those with whom one works


The desire to work with a high degree of independence

Preference for Limited Structure

A preference for tasks and situations with little formal structure


A preference for acting in unique ways; an interest in being perceived as unique

Risk Acceptance

A willingness to pursue an idea or a desired goal even when the probability of succeeding is low

Action Orientation

A tendency to show initiative, make decisions quickly, and feel impatient for results


A tendency to experience one’s work as exciting and enjoyable rather than tedious and draining

Need to Achieve

The desire to achieve at a high level

Skill Scales


The cognitive and behavioral skills critical to entrepreneurial success.

EMP Development Guide

Accompanying each individual or group feedback report is a thorough Development Guide which includes interpretive material for each scale, suggestions for development, recommended resources, and guidelines for successful action planning.

Benefits for Corporations and Teams

The EMP provides an initial benchmark to help individuals and teams to do the following:

  • Understand both the concept of entrepreneurial mindset as well as their own unique profiles

  • Leverage their entrepreneurial strengths and target areas of development

  • Accelerate innovation, creativity, and growth leadership

  • Bring forth changes that impact the bottom line

  • Implement fresh ideas

  • Develop a culture that fosters an entrepreneurial spirit

  • Explore the intersection of entrepreneurship and economic development

Become Certified

For coaches, consultants, and trainers who wish to use the EMP with their clients, we offer an EMP certification to ensure that you have a clear and thorough understanding of the EMP. Certification involves just a few, simple steps.


Manuelle Charbonneau, Ph.D., Bicultural and Bilingual French/US Executive Coach and Leadership Trainer
Los Angeles, California, USA

The EMP is a user-friendly, well-researched, and pragmatic assessment that provides tremendous value to my consulting and coaching clients. It delivers actionable insights to both entrepreneurs and intrapreneurs, the new breed of people with this entrepreneurial mindset that HR and senior leaders are trying to identify and cultivate to grow their businesses. My clients have found the EMP very useful and I highly recommend it. It is also very reasonably priced for an assessment and report of such quality.

Learn More

Download the EMP Scales and Tips

Learn the definitions, along with a development tip, from each of the 14 EMP Scales.

Download Our White Paper

A description of the development of the Entrepreneurial Mindset Profile (EMP).

Contact Us

Contact us at [email protected] or 855-605-7765 to learn more about how to implement the EMP with your clients.