A cutting-edge assessment tool called the Entrepreneurial Mindset Profile® (EMP) is available online and helps corporate leaders, students, and entrepreneurs assess the degree to which they are utilizing an “entrepreneurial mindset,” that is, traits and skills unique to entrepreneurs.
Download the EMP Scales and Tips!
Learn the definitions, along with a development tip, from each of
the 14 EMP Scales.
Give Leaders a Starting Point
The EMP’s feedback report compares an individual’s or group‘s scores to our exclusive normative data from entrepreneurs and corporate managers using 14 scales.
Personality Scales
THE WHO AND THE WHY
The personality characteristics and motivations that have been found to distinguish entrepreneurs from non-entrepreneurs.
Future Focus
The ability to think beyond the immediate situation and plan for the future
Idea Generation
The ability to generate multiple and novel ideas, and to find multiple approaches for achieving goals
Execution
The ability to turn ideas into actionable plans; the ability to implement ideas well
Self-Confidence
A general belief in one’s ability to leverage skills and talents to achieve important goals
Optimism
The ability to maintain a generally positive attitude about various aspects of one’s life and the world
Persistence
The ability to bounce back quickly from disappointment, and to remain persistent in the face of setbacks
Interpersonal Sensitivity
A high level of sensitivity to and concern for the well-being of those with whom one works
Independence
The desire to work with a high degree of independence
Preference for Limited Structure
A preference for tasks and situations with little formal structure
Nonconformity
A preference for acting in unique ways; an interest in being perceived as unique
Risk Acceptance
A willingness to pursue an idea or a desired goal even when the probability of succeeding is low
Action Orientation
A tendency to show initiative, make decisions quickly, and feel impatient for results
Passion
A tendency to experience one’s work as exciting and enjoyable rather than tedious and draining
Need to Achieve
The desire to achieve at a high level
Skill Scales
THE WHAT AND THE HOW
The cognitive and behavioral skills critical to entrepreneurial success.
EMP Development Guide
Accompanying each individual or group feedback report is a thorough Development Guide which includes interpretive material for each scale, suggestions for development, recommended resources, and guidelines for successful action planning.
Benefits for Corporations and Teams
The EMP provides an initial benchmark to help individuals and teams to do the following:
Become Certified
For coaches, consultants, and trainers who wish to use the EMP with their clients, we offer an EMP certification to ensure that you have a clear and thorough understanding of the EMP. Certification involves just a few, simple steps.
WHAT OUR CLIENTS ARE SAYING

The EMP is a user-friendly, well-researched, and pragmatic assessment that provides tremendous value to my consulting and coaching clients. It delivers actionable insights to both entrepreneurs and intrapreneurs, the new breed of people with this entrepreneurial mindset that HR and senior leaders are trying to identify and cultivate to grow their businesses. My clients have found the EMP very useful and I highly recommend it. It is also very reasonably priced for an assessment and report of such quality.
Learn More
Contact Us
Contact us at emindsetprofile@eckerd.edu or 855-605-7765 to learn more about how to implement the EMP with your clients.